The most delicious protein bar I have ever tasted and I have tasted lots (e.g. ONE, quest, phd, pure protein, nugo, etc.). It has the texture of rice crispy which is very nice compared to those protein bars with gummy or chalky or chewy texture. It’s slightly on the sweeter side to give you the satisfaction of sweet tooth without the weird taste of artificial sweetener. And it contains lots of fibre and low net carbs. A perfect macros, especially for those purchasing a low carb or even keto goal. Definitely will repurchase it and recommend to everyone.