I love the flavor and the dentist praised my dental health. It's a little weird at first because it's very flat, if that makes any sense. There's no bubbling, it's almost like rinsing with cinnamon flavored water but your mouth is super fresh afterwards. I personally think it's a little high on price but I'm cheap. It's a quality product from a reputable company.
Good mouthwash for those who want xylitol with a twist. This one was rather heavy for me. too 'spicy'. So won't be re-purchasing. For someone who smokes it will probably be okay. Also the smell/taste of cinnamon is said to help with smoking less. Careful, pets are allergic to xylitol. Don't go kissing your dog after your mouthwash =p
First time I have tried this particular mouthwash. Gentle, quality ingredients, good for people with sensitivities and for anyone who enjoys the flavour of cinnamon but without it being too overwhelmingly strong. However, having used another mouthwash previously (such as Jason Healthy Mouth), I find this NOW Xyliwhite Cinnafresh to be not as strong as the Jason. My preference is Jason's stronger flavour which can be diluted with a little water as it is concentrated, so one doesn't have to use too much at once. I'd recommend the NOW Xyliwhite Cinnafresh as it contains xylitol, known to be beneficial for teeth in helping to prevent cavities.